Where did the phrase come from? In my mind it’s from Blackadder Goes Forth when George says it in relation to his impending flight during World War One.

Crikey, sir. I’m looking forward to today. Up diddly up, down diddly down, whoops, poop, twiddly dee – decent scrap with the fiendish Red Baron – bit of a jolly old crash landing behind enemy lines – capture, torture, escape, and then back home in time for tea and medals

Lieutenant The Honourable George Colthurst St. Barleigh

What has it got to do with web design? It’s more the work ethic that fits very well with digital projects that invariably sit on the boundaries of what’s possible.

In a nutshell, the ‘Tea & Medals’ mentality aims to produce sites that are beyond what the customer expected and bigger and better than their company, crucially the site should not be outgrown in the near future.

Why do more than expected? I’m not suggesting you do loads of work off the clock just be mindful of the fact that unless your client has a good understanding of the art of the possible